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Sandpiper Shoes
Web design

Sandpiper Shoes

Web design

Comfort Meets Clarity: A Digital Transformation for Sandpiper Shoes

THE CLIENT

Sandpiper Shoes is part of Oakley Healthcare, a family-run business based in Northampton with over 40 years of experience. Known for their soft, flexible and well-fitting footwear, Sandpiper focuses on comfort without compromising on style.

With a loyal customer base, especially among older users, Sandpiper has earned awards such as “Best Wide Fitting Footwear Brand 2020” and “Fashion Customer Service Excellence Award 2020,” thanks to their outstanding service and attention to detail.

THE BRIEF

Sandpiper approached us needing a better-performing, user-friendly website for both retail and trade customers. Their existing Magento 2 site, redesigned in 2022, was slow and poorly optimised for SEO, causing a drop in search rankings.

The design wasn’t suitable for their mainly older audience – text and buttons were too small, product pages too cluttered, and navigation was confusing.

They also needed to integrate their ERP system, Interprise Suite™, which manages stock and CRM across B2B and B2C. In addition, their printed brochures felt overcomplicated and needed a cleaner, easier design and a stronger photography direction.

Launch live site

OUR APPROACH

We gave the website a light, airy feel with more white space and lifestyle photography, improving clarity and engagement. Navigation was redesigned with image-led menus, and fonts and buttons were made larger for accessibility.

Performance and SEO were addressed by optimising code and fixing technical issues. We ensured the Interprise Suite™ integration worked smoothly across customer and trade platforms.

For the brochures, we simplified the layout, refined the typography, and introduced a new photography style to create a cleaner, more approachable design.

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