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AM LABELS

AM LABELS

Branding & Creative, Web Design & Digital

Brand & Website Redesign & Development

The Client

AM Labels is a leading UK label manufacturer and specialist supplier of label printers, barcode equipment and related technology.

Its extensive range includes blank and printed labels, thermal and colour label printers, scanners, consumables and complete labelling solutions for businesses across many different industries.

The Challenge

AM Labels had been selling online since 1999, but its website was beginning to hold the business back.

The design looked dated, pages were slow to load, and some important features were no longer working as they should. The large product range had also become difficult to navigate, making it harder for customers to find the right products and complete their purchases.

As online sales continued to decline, AM Labels asked Rak Design to create a faster, more reliable and easier-to-use eCommerce website that better reflected its position as an experienced industry specialist.

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Services provided for this project:
Branding & Creative Web Design & Digital
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Stats

Mar 2019 to Mar 2022

  • 40
    0Sales Up by
  • 40
    0SEO Traffic up by
  • 107
    0Customer Conversion Goals Up by
  • 25
    0E-commerce Rate up by

Branding

We refreshed the AM Labels identity to give the business a cleaner and more contemporary appearance.

The updated logo visually reflects the company’s connection to labels and print, while remaining simple, recognisable and practical across digital and printed applications.

The new branding also provided a stronger visual foundation for the website, helping the business feel more established, consistent and relevant to today’s market.

branding_right

Website Design & Development

We completely redesigned and rebuilt the AM Labels eCommerce website using Magento, creating a more stable and scalable platform for its extensive product catalogue.

Clearer navigation and improved product organisation made it easier for customers to browse labels, printers, scanners, consumables and technical solutions. We also introduced stronger search tools, detailed product information and more straightforward routes to purchase or request a quotation.

The website was carefully developed to handle a large number of products and technical options while still feeling clear and manageable for the customer.

Behind the scenes, AM Labels can easily add products, publish news and case studies, and keep important information up to date. We also provide hosting, long-term technical support and ongoing maintenance to help keep the website secure, reliable and performing effectively.

The Result

The new website gave AM Labels a faster, more professional and dependable eCommerce platform.

Customers could find information more easily, pages loaded more quickly and the improved shopping experience helped the business recover lost sales. Between March 2019 and March 2022, website traffic increased by more than 40%, customer conversion goals rose by 107% and the eCommerce conversion rate improved by 25%.

The refreshed identity and website now present AM Labels as the established, knowledgeable and forward-thinking business it is, while providing a strong platform for continued growth.

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