Jaykom Products is an international company, supplying multifunctional, dynamic packaging and displays for retail, boutiques, and online shops since 1990. Their previous website and branding did not have any strong or sustainable lead generation capabilities, and subsequently, they wanted to encourage a wider audience to buy from their online store.
Jaykom scoured the earth until they found Rak Design and reached out to them, pleading for a rebrand of their logo, videography, photography and an eCommerce website, seeking a more identifiable and refreshed look to their overall branding identity.
Rak Design wanted to give Jaykom products a more fashionable and minimalistic look.
Creating a visual identity appealing to their target audience was fundamental in delivering a successful branding style and functional website.
Together with Jaykom products, Rak Design took the company out of the cardboard box!
They introduced a brand new logo, supplied a fresher style to their photographic images, and built a highly functional, modern website with larger lead generative capabilities. Rak Design also encouraged the use of high-quality and visually appealing promotional resources and created marketing material which was timeless and usable for all networking and conference-based events.
PROJECT IN NUMBERS
Jaykom’s products are designed to help jewellery businesses present their collections beautifully, so the brand needed to communicate quality, choice and attention to detail.
We developed a clearer and more consistent visual direction that allowed the products to take centre stage. Typography, colour, imagery and supporting graphics were brought together to create a professional identity that feels appropriate for both independent jewellers and established retail brands.
The refreshed presentation was applied across the website and wider marketing materials, helping Jaykom appear more confident, recognisable and consistent.
We redesigned the website to make Jaykom’s extensive range of jewellery packaging, display products, bags and accessories much easier to explore. The company offers both ready-made collections and bespoke branded solutions, so it was important that customers could quickly understand the breadth of what was available.
Products were organised into clearer categories, supported by stronger imagery and more straightforward navigation. This helped customers move easily between packaging, window displays and personalised options without the website feeling overcrowded.
The finished website presents Jaykom’s products more cleanly and engagingly while giving the business a flexible platform that can continue to grow as new ranges and services are introduced.
To present Jaykom’s jewellery packaging and display products at their best, we created a new collection of clean, professional product photography.
Careful lighting, styling and composition helped show the quality, texture and detail of each item, while keeping the overall look consistent across the website and marketing materials.
We also carried out corporate photography to introduce the people behind the business and give customers a more personal sense of the company.
Alongside the photography, we produced a company showreel that brought together Jaykom’s products, people and expertise in a more engaging format. This gave the business a versatile piece of content for use across the website, presentations and digital marketing.
Together, the product photography, corporate imagery and showreel created a more polished, confident and approachable presentation of the Jaykom brand.
Jaykom products are now more than paper and string.
Currently, they have an extremely functional and polished website, which has increased sales and encouraged a wider audience to utilise.
Their rebranding has created a visual identity which is professional-looking and desirable to all industries, and their promotional material has created a more diverse and interactive approach to their marketing strategy.
We have just used Rak Design to upgrade our Jewellery Packaging website on the Magento platform. We are super pleased with the attention to detail, hard work and overall clean, easy to use website. A well designed website, gives new customers the confidence to buy our products and has meant an increase in sales. Rak personally helped with a recent photo shoot, where he was responsible for creative direction, we are really happy with the output and the great photography enhances the ambience and feel of the website. Thank you Rak and the team.
