Refreshing an established haircare brand for a new generation

The Client

Mane UK is a family-owned haircare business with a history stretching back to the early 1980s.

The company began as a cosmetic surgery and hair transplant clinic in Harley Street, London. While treating hair transplant clients, the team developed a spray that helped conceal post-treatment scarring while making the hair appear instantly thicker.

What started as a supporting product for clinic patients soon developed a following of its own. Mane Hair Thickening Spray became the heart of the business and is now used by customers around the world.

Over the years, the range has grown to include hair fibres, shampoos, conditioners and other everyday products for people experiencing fine or thinning hair.

The Challenge

A trusted product held back by an ageing identity

Mane had built a strong reputation and a loyal customer base over several decades. However, the way the brand looked had changed very little since its early years.

The logo, packaging and website no longer reflected the quality of the products or the scale of the business. They felt rooted in the past and made it harder for Mane to connect with a newer audience.

The challenge was not to replace everything customers already knew. It was to carefully modernise the brand while retaining the trust, recognition and history Mane had worked so hard to build.

Services provided for this project:
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Stats

STATS (2020-2021/2021-2022)

  • 60
    0Audience Increase by
  • 60
    0Organic Search Up by
  • 30
    0Bounce Rate Reduced by
  • 103
    0Mobile Traffic Increased by

Brand Identity

Evolving the brand without losing its character

We explored a range of creative directions for the Mane identity, looking at how it could feel fresher and more contemporary while remaining familiar to existing customers.

The new branding introduced a cleaner and more confident appearance that was easier to use across packaging, printed materials and digital platforms.

Rather than creating change simply for the sake of it, every decision was made with the customer in mind. The identity needed to feel reassuring, clear and established, while giving Mane a stronger foundation for the future.

The result was a more refined brand that respected where the company had come from while helping it move forward.

Website design

Creating a more confident online shopping experience

The website needed to do more than display a collection of products. It had to explain how they worked, reassure people who may feel self-conscious about thinning hair and make it simple to choose the right option.

We created a cleaner, more visual online experience that placed the products and their benefits at the centre.

Customers could explore the range more easily, compare different solutions and see real examples of the results. Product information was structured more clearly, helping visitors understand which product might be best suited to their needs.

The new design also gave greater prominence to Mane’s history, expertise and customer reassurance—important qualities for a business selling products that people need to feel confident using.

The Result

A familiar brand with renewed confidence

The completed work gave Mane a more modern and unified presence across its identity, packaging and online experience.

The products became easier to understand, the range felt more connected and the brand was better equipped to reach both loyal customers and a new generation of users.

Most importantly, the transformation did not erase Mane’s history. It brought that history forward, presenting a long-established and trusted business with the clarity, confidence and relevance it deserved.

Mane’s website today continues to place its core promise at the forefront: an easy, accessible solution for instantly fuller-looking hair, supported by more than 40 years of experience.

Testimonials

What the client said about this project

Patrick Cathcart – Mane UK Ltd
10 October 2024

Rak and his team are always very efficient and always on call to fix any issues immediately if they come up. I would recommend.