The Result
The completed websites gave David Hunt Lighting and The Light Shade Studio a more refined and engaging digital presence, while making their extensive product ranges much easier to explore.
Each brand now has a website that feels true to its own character, supported by stronger imagery, clearer navigation and a smoother customer journey across desktop, tablet and mobile.
The new technical setup also made product information, pricing and stock easier to manage through the connected Pimberly and ERP systems. Customers can browse detailed collections, personalise selected products and find the information they need with greater confidence.
Together, the two websites provide a stronger platform for online sales, trade enquiries and future growth, while presenting the craftsmanship behind both brands in a more inspiring and contemporary way.