It was clear from the start that design would be the cornerstone of this project. We started the re-design from scratch, placing the user experience at the forefront of the project.
We delivered two versions of the new website – one for B2B and one for B2C. By designing an easy-to-use site with a clean and contemporary look, we ensured that product search and selection would be simple and straightforward.
We elevated the Där lighting brand to give it much more of a premium look. This was achieved in part by using Där lighting’s own high-quality product photography.
Other enhancements included –
- The facility to download PDF reference documents
- A find-nearest-stockist feature
- An improved filter for sorting listed products
- An Add to Wishlist facility, alongside downloadable technical data sheets
- Improved navigation