Diamond Treats was created for Satyan Jewellers, a successful family-run jewellery business with more than 40 years of experience in the industry.
The aim was to take its knowledge, customer service and extensive product range beyond its London store, creating a dedicated online brand that could reach customers across the UK and further afield.
Rak Design provided a complete creative and digital service, including brand identity, website design and development, professional photography, promotional design, PPC, SEO, hosting and ongoing website maintenance.
Stats (2015-2016/2017-2018)
We created a new identity that felt elegant, memorable and perfectly suited to an online jewellery brand.
The logo and wider visual style gave Diamond Treats a distinctive personality while reflecting the quality, beauty and sense of occasion associated with its jewellery. The identity was designed to work consistently across the website, packaging, printed materials and digital advertising.
We originally designed and developed the Diamond Treats eCommerce website using Magento, which was the strongest and most suitable platform for a large online product catalogue when the site was first created more than ten years ago.
The website was structured to make a wide range of jewellery easy to explore, with clear product categories, detailed information, strong imagery and a straightforward buying journey. Customers could browse with confidence, whether choosing an everyday piece, an engagement ring or a gift for a special occasion.
As eCommerce technology and the needs of the business evolved, Diamond Treats later decided to move the website to Shopify. We supported the migration process and helped recreate the existing design and theme on the new platform, allowing the brand to retain the familiar look and experience its customers already recognised.
The move to Shopify gave the business a more accessible and manageable platform while preserving the visual identity and structure that had already been established.
Professional photography played an important role in presenting every piece of jewellery accurately and beautifully.
We carefully considered lighting, positioning, reflections and fine detail to capture the finish, colour and character of each product. This gave customers a much clearer view of the jewellery and helped build greater confidence when making a purchase online.
We created supporting promotional materials to give Diamond Treats a consistent and recognisable presence across print and digital marketing.
Our ongoing PPC and SEO work helped the brand reach new audiences and attract relevant visitors to the website. We also provided reliable hosting and maintenance, keeping the website secure, supported and ready to grow alongside the business.
Excellent service and quality of work! Started working with Rak Design a few months ago. They are now a one-stop shop for all graphic design, photography and all work related to our e-commerce website. I highly recommend them!
