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TLC SPORT – Fashion Rebrand and Website Development

TLC SPORT – Fashion Rebrand and Website Development

Branding, Logo Design, Web design



TLC Sport is one of the country’s leading retailers for women’s sportswear.

Specialising in designing, manufacturing and selling their own fitness clothes range, TLC Sport is a professional and approachable online shop for women across the globe.

Previously TLC Sport’s online and printed marketing position was unstructured and lacked a consistent brand. It was difficult to understand who they were and what their marketing objectives were trying to achieve.

It was time to step up the standards and kick their way to the top!


A quick phone call and Rak Design’s mission was to reposition their marketing resources and create a much stronger and approachable brand, which could be recognised by their targeted audiences.

Printed and online marketing resources were redeveloped including a more dynamic website, a clearly defined and professional brochure and a standardised email signature; each with a strong brand integrated and highly evident.

The rebrand was so successful that TLC Sport went straight to the stadium… well, maybe not that far…but they did create a clothing range with the new logo design!



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TLC Sport is now one of the leading fitness retailers for women. Since the rebrand, their sales have increased dramatically and it has seen a subsequent, positive impact on both their audiences and their staff.

With a strong brand, which is consistent and recognisable, TLC Sport has now restructured their position in the clothing market and widened their audiences across the globe.

Watch out for the next Olympic star, who may be wearing their successful clothing range!

Similar project: Fashion Industry WebsiteDesigner Shoe Website


As a family run business, we maintain very high standards which many of the companies we work with do not reach. We knew that choosing the right company to build our new website for us would be one of the biggest commercial decisions we would make and would impact us for years to come. We had numerous options, mainly consisting of larger corporate companies, who have plenty of experience in large-scale projects. However, after 2 years of extensive research and understanding the market, we were very confident when we finally chose Rak Design. We did this for one simple reason, Rakesh took the time to understand the company and our needs. After our initial meeting, it became quite clear that he did not see the dollar signs, he saw the potential and we have since grown a great working relationship based on trust and honesty. His keen interest in our business did not just extend to the website, Rak also helped us to rebrand (unplanned, might I add) and worked with us to push this through effectively across all platforms.

Rak Design took on a large project with professionalism, competence, and dedication. Thank you to his great team who worked very hard to get our website completed, even working overtime to ensure we hit our tight deadline. Rak is a pleasure to work with; he has an upfront, reasonable nature and a fantastic work ethic which resonates in all that he does. So lastly, a big thank you to the man behind it all, Rak. We could have done it without you… But we probably wouldn’t be alive to tell the tale! We look forward to the future!

TLC Sport Ltd
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