OUR APPROACH
To address Boardland’s challenges and revamp their online presence, we implemented a comprehensive solution tailored to their specific needs:
- Platform Migration and Redesign: Recognizing the limitations of the outdated Magento 1.9 platform, we migrated Boardland’s website to Magento 2.0, ensuring compatibility with the latest updates and support. Simultaneously, we redesigned the website with a focus on user-friendliness, intuitive navigation, and modern aesthetics to enhance the overall user experience.
- SEO Optimization: We conducted a thorough audit of Boardland’s website to identify and address SEO deficiencies. This included optimizing meta tags, improving site structure and navigation, enhancing page load speed, and implementing relevant keywords and content strategies to improve search engine visibility and drive organic traffic.
- Streamlined Product Catalog: Leveraging Boardland’s extensive range of joinery products, we revamped the product catalog to provide clear and detailed product descriptions, high-quality images, and intuitive filtering options for enhanced browsing and product discovery. Additionally, we introduced a bespoke service feature to accommodate custom design requests, further catering to diverse customer needs.
- Responsive Design and Performance Optimization: Recognizing the importance of mobile responsiveness and site performance, we ensured that the redesigned website was fully optimized for all devices and browsers. This included optimizing page load times, implementing responsive design elements, and conducting thorough testing to guarantee seamless performance across various platforms.
- Enhanced User Experience: Through strategic design elements and intuitive navigation, we aimed to enhance the overall user experience and encourage customer engagement. Clear calls-to-action, streamlined checkout processes, and interactive features were integrated to facilitate smooth navigation and improve conversion rates.
