General enquiry
Boardland – Brand & Website Redesign

Boardland – Brand & Website Redesign

Branding, Logo Design, Web design

Coming soon…


Boardland, a family-run joinery manufacturing business with over 30 years of experience, recognized the need to modernize their online presence to better serve their customers. With a wide range of products and a commitment to quality and competitive pricing, Boardland sought to enhance their digital platform to streamline customer interactions, improve SEO, and boost conversion rates.


Boardland’s existing website, built on Magento 1.9, faced numerous challenges that hindered its performance and user experience. The outdated platform lacked support and posed security risks, while complex CVS file updates made site maintenance cumbersome. Basic SEO issues and an unfriendly design further impeded customer engagement and conversion rates. Despite previous attempts by another agency to address these issues, the core problem persisted: the outdated platform was incompatible with future Magento updates, necessitating a complete overhaul.


To address Boardland’s challenges and revamp their online presence, we implemented a comprehensive solution tailored to their specific needs:

  1. Platform Migration and Redesign: Recognizing the limitations of the outdated Magento 1.9 platform, we migrated Boardland’s website to Magento 2.0, ensuring compatibility with the latest updates and support. Simultaneously, we redesigned the website with a focus on user-friendliness, intuitive navigation, and modern aesthetics to enhance the overall user experience.
  2. SEO Optimization: We conducted a thorough audit of Boardland’s website to identify and address SEO deficiencies. This included optimizing meta tags, improving site structure and navigation, enhancing page load speed, and implementing relevant keywords and content strategies to improve search engine visibility and drive organic traffic.
  3. Streamlined Product Catalog: Leveraging Boardland’s extensive range of joinery products, we revamped the product catalog to provide clear and detailed product descriptions, high-quality images, and intuitive filtering options for enhanced browsing and product discovery. Additionally, we introduced a bespoke service feature to accommodate custom design requests, further catering to diverse customer needs.
  4. Responsive Design and Performance Optimization: Recognizing the importance of mobile responsiveness and site performance, we ensured that the redesigned website was fully optimized for all devices and browsers. This included optimizing page load times, implementing responsive design elements, and conducting thorough testing to guarantee seamless performance across various platforms.
  5. Enhanced User Experience: Through strategic design elements and intuitive navigation, we aimed to enhance the overall user experience and encourage customer engagement. Clear calls-to-action, streamlined checkout processes, and interactive features were integrated to facilitate smooth navigation and improve conversion rates.


The revamped website for Boardland successfully addressed the challenges posed by the outdated platform and significantly improved their online presence:

  • Platform migration to Magento 2.0 ensured compatibility with future updates and support.
  • SEO optimization efforts led to improved search engine visibility and increased organic traffic.
  • A streamlined product catalog and bespoke service feature catered to diverse customer needs, enhancing product discovery and customization options.
  • Responsive design and performance optimization resulted in improved site accessibility and user experience across devices.
  • Enhanced user experience elements and streamlined navigation contributed to improved conversion rates and customer satisfaction.

In conclusion, our tailored solution for Boardland’s online presence not only addressed their immediate challenges but also positioned them for long-term success in the competitive joinery manufacturing industry. By leveraging modern technology, strategic design, and SEO optimization, we empowered Boardland to better serve their customers and achieve their business objectives in the digital realm.

Services: Magento 2 DevelopmentSearch Engine Optimisation (SEO)Web Design

View all projects