OUR APPROACH
To address these challenges, we began with a complete brand refresh. The new logo incorporates navigation arrows pointing North, South, East, and West, symbolising Anywhere Couriers’ nationwide coverage. The addition of a box profile reinforces their core service—secure package deliveries.
We chose a bold red and blue colour scheme, inspired by the classic Royal Airmail aesthetic, striking the perfect balance between tradition and modernity. Directional arrows were integrated across the website as a visual element to reinforce the theme of speed and efficiency.
For the website redesign, our primary focus was accessibility and user experience. The Instant Quote feature was made prominently available across multiple sections of the site, ensuring customers could get a price estimate within seconds—eliminating the need for email exchanges and lengthy response times.
