AM LABELS

Brand & Website Redesign & Development

The Client

AM Labels is a UK based label manufacturer, specialist label printer/designer and supplier of printing machines. They have an extensive customer base and can supply everything a customer may need across the board from blank labels to bar codes all the way up to sophisticated, premium print for high end packaging.

The Challenge

AM Labels has been present on the internet since 1999, but their previous web site presence was beginning to suffer due to:

• Branding – the look and feel of the brand was very dated and looked out of place in the ever-increasing virtual world where people shop. This was also reflected in a tired looking website.
• Site speed – their web site was very slow and so customers were leaving before being converted.
• Sales – online sales were in constant decline, which was not logical in a world where businesses are moving more and more of their purchasing online.
• Unhappy customers – due to the difficulty in navigating their web site and the speed of information load, AM Labels were losing customers!
• Site functionality – many parts of the site had stopped working, which only added to loss of sales and customers deserting them!
• Previous development team was unable to give them a fully functioning, modern, fresh and effective web site that would meet both theirs and their customers’ expectations.

AM Labels therefore asked Rak Design to completely re-design their online business presence, not only providing them with a fully functioning and easy to use website, but also one that had a modern look and feel appropriate to their marketplace.