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West Road Dental

West Road Dental

Branding & Creative, Web Design

Website Refresh

The Client

West Road Dental is a friendly and professional dental practice serving patients in Oakham, Rutland and the surrounding Leicestershire area.

Alongside general and family dentistry, the practice offers cosmetic dental treatments, Invisalign, dental implants and facial treatments. Its experienced team focuses on making patients feel comfortable, informed and well cared for throughout their treatment.

The Challenge

West Road Dental had grown and introduced a wider range of dental and cosmetic treatments, but its website and visual identity had not evolved with the practice.

The existing website looked dated, was difficult to navigate and did not give enough prominence to many of its key services. The imagery and written content also needed refreshing, while the practice had no easy way to add new treatments or keep its information up to date.

Although the previous website had achieved good search visibility, it was no longer attracting the number of new enquiries the practice wanted. The challenge was to modernise the entire experience without losing the SEO value already built up over time.

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Services provided for this project:
Branding & Creative Web Design
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Brand Identity Design

We refreshed the West Road Dental identity to create a cleaner and more contemporary appearance.

The new logo needed to feel appropriate for a modern dental practice while reflecting the professional, caring and reassuring approach of the team.

A fresh colour palette and consistent visual style were introduced across the website, staff clothing and supporting materials. This gave the practice a more recognisable identity and helped create a stronger sense of trust and professionalism.

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Website Design & Development

We designed and developed a completely new website with a clearer structure and a warmer, more welcoming feel.

The practice’s main treatments were given greater prominence, making it easier for patients to explore general dentistry, cosmetic treatments and facial services. Navigation was simplified so visitors could find relevant information and request an appointment with fewer clicks.

New copy was written to explain treatments in a more helpful and approachable way while carefully protecting the search visibility established by the previous website.

The website was developed with an easy-to-use content management system, giving the West Road Dental team greater control over treatment information, news and blog content. It was also designed to work smoothly across desktop computers, tablets and mobile phones.

Photography

New photography was created to introduce the people behind the practice and make the website feel more personal.

The images show members of the West Road Dental team in the practice, wearing the refreshed branding and interacting naturally with patients.

This helped move the website away from impersonal stock photography and created a more genuine sense of the friendly, professional and caring experience patients could expect.

The Final Solution & Results

The completed project gave West Road Dental a fresh and professional online presence that better reflected the practice it had become.

Clearer navigation and more informative treatment pages made the website easier to use, while the new branding, copy and photography created a warmer and more reassuring first impression.

The content management system also gave the team the freedom to introduce new treatments, publish updates and keep important information current without unnecessary difficulty.

Since the new website launched, West Road Dental has reported an increase in enquiries and new-patient conversions. The practice now has a clearer, more welcoming platform that supports both its patients and its continued growth.

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