TLC Sport

Branding ,Web design


A hop, a leap, and a jump!

TLC Sport is one of the country’s leading retailers for women’s sportswear.

Specialising in designing, manufacturing and selling their own fitness clothes range, TLC Sport is a professional and approachable online shop for women across the globe.

Previously TLC Sport’s online and printed marketing position was unstructured and lacked a consistent brand. It was difficult to understand who they were and what their marketing objectives were trying to achieve.

It was time to step up the standards and kick their way to the top!

(Restructuring with design) Olympic medal in sight!

A quick phone call and Rak Design’s mission was to reposition their marketing resources and create a much stronger and approachable brand, which could be recognised by their targeted audiences.

Printed and online marketing resources were redeveloped including a more dynamic website, a clearly defined and professional brochure and a standardised email signature; each with a strong brand integrated and highly evident.

The rebrand was so successful that TLC Sport went straight to the stadium… well, maybe not that far…but they did create a clothing range with the new logo design!


TLC Sport is now one of the leading fitness retailers for women. Since the rebrand, their sales have increased dramatically and it has seen a subsequent, positive impact on both their audiences and their staff.

With a strong brand, which is consistent and recognisable, TLC Sport has now restructured their position in the clothing market and widened their audiences across the globe.

Watch out for the next Olympic star, who may be wearing their successful clothing range!

Similar project: Fashion Industry Website, Designer Shoe Website

Project in numbers


Sales Increased Up by


Avg. Session Duration Up by


Avg. Time on Page Up by


E-commerce Conversion Up by