Marsh Industries – Refreshed Look

Marsh Industries – Refreshed Look

The Client

Marsh Industries is a leading UK manufacturer of environmentally sensitive water and wastewater treatment solutions.

Based in Northamptonshire, the company supplies sewage treatment plants, pumping stations, septic tanks, rainwater harvesting systems and other off-mains drainage products across the UK and overseas.

Its experience covers domestic, commercial, agricultural and leisure projects, with bespoke design and manufacturing capabilities for more complex requirements.

The Challenge

As Marsh Industries grew, its range of products, technologies and technical information expanded considerably.

The existing website had gradually become overcrowded, making it difficult for visitors to understand where to begin or find the right solution. Domestic and commercial products were not clearly separated, while company information, product details and technical resources competed for attention.

Marsh had also built an extensive collection of training videos and support materials, but these were becoming increasingly difficult for customers to locate.

The website no longer reflected the scale, expertise or more corporate position of the growing business. It needed a complete rethink rather than a simple visual refresh.

Services provided for this project:
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Our Approach

Rak Design has worked with Marsh Industries since 2010, giving us a strong understanding of the business, its products and the different audiences it serves.

We stepped back from the existing product-led structure and reorganised the website around the sectors and needs of its customers. Domestic, commercial, agricultural and leisure visitors were given clearer routes to the information most relevant to them.

Navigation was simplified to separate products, technical support and company information. Marsh’s blue and yellow brand colours were then used carefully to highlight important areas, guide visitors through the site and create a more consistent identity.

Strong imagery and technical illustrations helped explain products and applications that can sometimes be difficult to visualise. The large training and video library was also brought together into a clearly organised resource area.

The website was designed and developed on WordPress with an easy-to-use content management system, allowing the Marsh team to add new products, resources, videos and company updates as the business continues to evolve.

The Result

The new website gives Marsh Industries a cleaner, more confident and professional digital presence that better reflects the scale and technical ability of the business.

Visitors can now find information more easily, whether they are looking for a domestic sewage treatment system, a large commercial solution, technical documentation or product training.

Clear sector and product categories, stronger calls to action and visual colour coding make a large amount of information feel much easier to understand. The website also works smoothly across desktop, tablet and mobile devices.

As Marsh has continued to grow and introduce new products and technologies, the flexible website has been able to evolve alongside the business.

Our relationship extends well beyond the original website project. For the past 15 years, Rak Design has provided Marsh Industries with reliable website hosting, ongoing maintenance and technical support. We have also delivered long-term SEO services, helping the company improve its online visibility, reach the right audiences and support its continued growth.

Testimonials

What the client said about this project

Marsh Industries
5 April 2024

“Rak Design are a very professional company, they are easy to deal with. We at Marsh Ind have been working with them for over 15 years.”