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Inno Metal
Advertising, Photography, Web design

Inno Metal

Advertising, Photography, Web design

Bringing German Innovation to the UK: A Modern Web Presence for InnoMetal®

THE CLIENT

InnoMetal® is a German-based specialist in surface-based metal coatings, offering high-quality, sprayable liquid metals used across interior design, architecture, shop fitting, and product design. With over 30 years of experience in coatings and chemistry, they’ve built a strong reputation in Europe and wanted to expand their brand presence into the UK market.

THE ISSUES

InnoMetal® approached us to create a new UK website that would serve as a sleek, modern online brochure, with future potential for e-commerce. The site needed to appeal to a wide audience, from interior designers and architects to creative DIYers. It had to reflect the premium, high-end nature of their product, remain consistent with the German brand identity, but also elevate the aesthetic and user experience. Most importantly, the website had to be SEO-friendly, responsive, and easy to manage.

Launch live site

Our Approach
We began by studying the core values and visual language of the existing German website, identifying ways to streamline the design while enhancing usability and engagement. Our team created a clean, modern interface that allowed InnoMetal’s stunning work to take centre stage. Strong typography, sharp visuals, and a minimalist layout helped convey the product’s quality and versatility. We built the site with a scalable CMS, making it easy to upgrade to e-commerce later. Performance, mobile responsiveness, and SEO were baked in from day one, ensuring the site was ready to attract and convert UK-based customers.

THE SOLUTIONS & RESULTS

The finished website launched as a sophisticated, future-ready digital platform that successfully introduced the InnoMetal® brand to the UK. The new site not only echoed the German brand’s identity but improved upon it with a clearer structure, better imagery, and a smoother user journey. Designed with growth in mind, it positions InnoMetal UK to evolve into full online retail with minimal development required. Early feedback has been overwhelmingly positive, and the client now has a powerful, SEO-optimised website that sets the tone for their UK market expansion.

Services: Search Engine Optimisation (SEO), Web Design,

WHAT THE CLIENT SAID ABOUT THIS PROJECT

Rak Design have just finished work on our website which is stunning and we are all very pleased with it. The guys are so helpful and understanding of our needs. They went above and beyond to create us something that has surpassed our expectations. Huge thanks to everyone @ Rak Design!!

James Ellis - InnoMetal
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