Medical Consultations Online

Medical Consultations Online

New Branding and Website Development

The Client

Medical Consultations Online is a private healthcare service that gives people across the UK convenient access to professional medical advice without having to wait for a GP appointment.

Patients can complete a short online form and choose from an e-consultation, telephone appointment or video consultation. Where clinically appropriate, they can also receive a private prescription for collection from a local pharmacy.

The Challenge

As a completely new online business, Medical Consultations Online needed everything from a company name and brand identity to a secure, easy-to-use website.

The website had to make the consultation process feel clear and reassuring, allowing patients to find information about their condition, complete a medical questionnaire and book a suitable appointment in just a few simple steps.

Behind the scenes, we needed to create a bespoke questionnaire system and a booking calendar that the client could manage easily. Protecting sensitive medical information and online payments was also essential.

The website needed a strong foundation for search engines from the outset. We therefore planned the content and structure around relevant conditions and treatments, supported by PPC and ongoing SEO services to help the new business reach people actively looking for private online medical advice.

Services provided for this project:
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Stats

Period 2023 to 2025

  • 360
    0Sales Growth Increase by
  • 65
    0Organic Search Up by
  • 42
    0Bounce Rate Reduced by
  • 103
    0Mobile Traffic Increased by

The Result

We created a calm and professional identity using a soft palette of blues and mauve, helping the new service feel reassuring, trustworthy and approachable.

The WordPress website guides patients clearly through the process. They can explore different conditions, complete the relevant medical form and choose an e-consultation, telephone call or video appointment. The content management system and back-office tools also make it easier for the client to manage appointments, availability and website content.

Our PPC campaigns helped introduce the new service to relevant audiences, while ongoing SEO work improved its visibility for a growing range of medical conditions and consultation searches.

The client described the service as “above and beyond our expectations” and praised the attention given to every detail of the complex website.

The finished platform brings the brand, consultation process and digital marketing together, giving Medical Consultations Online a strong foundation from which to grow.

Testimonials

What the client said about this project

Sonya Bhindi
2 August 2023

Rak Design launched www.medicalconsultationsonline.co.uk yesterday. They provided us with a great service, which was above and beyond our expectation. Attention was given to each detail of the website, taking into account the complexity of the website.

We are so happy with the website and would definitely recommend RAK DESIGN for future work, thank you for a great service!