The Result
We created a calm and professional identity using a soft palette of blues and mauve, helping the new service feel reassuring, trustworthy and approachable.
The WordPress website guides patients clearly through the process. They can explore different conditions, complete the relevant medical form and choose an e-consultation, telephone call or video appointment. The content management system and back-office tools also make it easier for the client to manage appointments, availability and website content.
Our PPC campaigns helped introduce the new service to relevant audiences, while ongoing SEO work improved its visibility for a growing range of medical conditions and consultation searches.
The client described the service as “above and beyond our expectations” and praised the attention given to every detail of the complex website.
The finished platform brings the brand, consultation process and digital marketing together, giving Medical Consultations Online a strong foundation from which to grow.