- Services
- Web Design & Development
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- B2B eCommerce strategy and website design
- Magento, WooCommerce and Shopify development
- Trade account registration and approval
- Customer-specific pricing and product access
- Bulk ordering and repeat-purchase tools
- ERP, PIM, CRM and stock-system integration
- Product filtering and technical information
- SEO and paid advertising
- Hosting, maintenance and long-term technical support
- Product type
- Brand
- Application
- Size or measurement
- Material
- Colour or finish
- Technical specification
- Compatibility
- Availability
- View their agreed prices
- Access trade-only products
- Place orders against credit terms
- Review previous purchases
- Repeat an earlier order
- Download invoices or order information
- Manage delivery addresses
- Request quotations for larger quantities
- Product data
- Customer accounts
- Contract pricing
- Stock availability
- Order information
- Delivery details
- Invoices
- Product images and technical documents
- Request a trade account
- Ask a technical question
- Request a quotation
- Speak to a sales adviser
- Upload a product list
- Enquire about bespoke requirements
- Discuss high-volume or contract orders
eCommerce built around the way trade customers buy
B2B eCommerce is rarely as simple as displaying products and accepting card payments.
Trade customers may need account-specific pricing, bulk quantities, credit terms, repeat ordering, detailed technical information and access to products that are not available to the general public.
Rak Design creates B2B eCommerce websites that make complex product ranges easier to manage, easier to understand and easier to buy.
We combine branding, website design, eCommerce development and system integration to create platforms shaped around the way your business and customers actually work.
We can support you with:
Making large product ranges easier to navigate
Trade suppliers often manage thousands of products, variations, specifications and accessories.
Without a clear structure, customers can struggle to find the right item or understand the difference between similar options.
We organise product catalogues around the way customers search and buy. This may include filtering by:
Clear product pages can bring together pricing, stock information, specifications, downloads, related products and purchasing options without making the experience feel overcrowded.
The aim is to help experienced buyers move quickly while still giving new customers the information they need.
Supporting trade accounts and negotiated pricing
Not every customer sees the same price or buys on the same terms.
A B2B eCommerce website may need to support different customer groups, negotiated discounts, contract pricing, minimum order values or product restrictions.
We can create account-based experiences where approved customers can:
The exact setup will depend on your commercial model and the systems already used by the business.
Connecting the website with your internal systems
For many trade suppliers, the website is only one part of a much larger operation.
Product information may be held in a PIM, while stock, pricing, customer accounts and orders are managed through an ERP or business-management system.
Our development team can review the available integration options and create connections that reduce duplicated administration.
Depending on the systems involved, this may include:
A well-planned integration can save time, reduce manual errors and help customers receive more accurate information.
Making repeat ordering quicker
Trade customers often return to buy the same products regularly.
The website should make this process simple rather than forcing them to begin each time again.
Useful features can include saved baskets, favourite products, order history, quick-order forms, SKU entry and one-click reordering.
For customers purchasing many items at once, spreadsheet uploads or bulk-order tables may also be appropriate.
These tools can make the website more valuable to existing customers while reducing pressure on internal sales teams.
Helping buyers make informed decisions
B2B customers often need more detail than a typical retail shopper.
Product pages may need technical specifications, downloadable data sheets, installation guides, certificates, compatibility information and clear delivery details.
We can help structure this information so it is easy to find without overwhelming the main purchasing journey.
Where a product is complex or difficult to photograph, technical illustrations, diagrams, video and 3D visualisation can make the information clearer.
Balancing online ordering with sales support
Some customers are ready to buy immediately. Others need advice, a quotation or help choosing the correct product.
A strong B2B eCommerce website should support both.
Alongside online purchasing, we can create clear routes for customers to:
This allows the website to support the sales team rather than trying to replace the value of specialist advice.
Attracting new trade customers
An effective B2B website can help existing customers order more efficiently while also reaching new buyers.
We can create targeted pages around products, brands, sectors and customer needs, supported by SEO and paid advertising.
Helpful guides, technical content and case studies can demonstrate expertise and improve visibility for relevant searches.
The objective is not simply to generate more traffic. It is to reach buyers who are a suitable fit for the products, pricing and service the business provides.
Ongoing support for a business-critical platform
A trade eCommerce website may be closely connected to ordering, stock control and customer service, so reliability is essential.
Rak Design provides managed hosting, maintenance, security updates, technical support and ongoing development.
As product ranges, systems and customer expectations change, we can continue improving the platform and introducing new functionality.
Experience with complex product and trade websites
Rak Design has experience designing and supporting eCommerce platforms with extensive product catalogues, trade pricing and connected business systems.
Our work has included Magento websites, PIM and ERP integrations, advanced product filtering, customer-specific pricing and long-term technical support for established manufacturers, distributors and retailers.
This allows us to approach B2B eCommerce as both a customer experience and an important part of the wider business operation.
Frequently Asked Questions
Yes. One website can support both audiences while providing different experiences after login.
Retail customers may see standard prices and card-payment options, while approved trade customers can access negotiated pricing, credit terms, trade-only products or bulk-order tools.
The structure needs to be planned carefully so neither audience becomes confused.
Potentially, yes.
Pricing can be assigned by customer group, account, contract or discount level. The most suitable approach will depend on where pricing is currently managed and how frequently it changes.
Where possible, customer-specific prices can be synchronised with the company’s ERP or account-management system.
Yes. Experienced trade customers often know the SKUs or part numbers they need.
A quick-order feature can allow them to enter product codes and quantities directly, reducing the time required to place a large or repeat order.
Yes, where this would suit the buying process.
The website can potentially accept a structured spreadsheet containing product codes and quantities, validate the information and build the basket automatically.
The format and error-handling process need to be carefully planned before development.
Products can remain visible while pricing is hidden until a trade account is approved.
Alternatively, selected items can use a quotation process rather than online checkout. This is useful for bespoke products, large quantities or orders where freight and installation affect the final cost.
Yes.
Products can be configured around minimum quantities, carton sizes, pack increments or volume-based pricing.
The website should explain these rules clearly so customers understand why a particular quantity is required.
Yes, subject to the client’s account rules and system setup.
Approved customers may be allowed to place orders against agreed credit terms, while new or non-account customers pay by card or another online method.
Credit status and limits may also be connected to an ERP where the necessary integration is available.
The best approach depends on how customers choose the product.
Variations may be presented through dropdowns, swatches, configuration steps, product tables or guided selectors. For technical ranges, compatibility and application filters may be more useful than traditional retail options.
The priority is to make the selection process clear and reduce ordering mistakes.
Potentially. Live or regularly updated stock information can be displayed if the business system provides suitable data and an integration method.
The website can show exact quantities, availability messages or estimated lead times, depending on what is commercially appropriate.
The online experience must be quicker and easier than the existing process.
Features such as account pricing, order history, saved baskets, repeat ordering and clear stock information give customers practical reasons to use the website.
Internal teams should also support the change by directing routine orders towards the online platform while remaining available for more complex enquiries.
Build a B2B eCommerce platform around your business
Whether you need to replace an ageing trade portal, connect your website with internal systems or make repeat ordering easier for customers, Rak Design can help create an eCommerce platform built around the realities of your business.
case studies
Related projects
Wholesalers, trade suppliers, distributors, product catalogue businesses.
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