THE DESIGN JUST WENT RETRO!
Providing a brand that reflected their approach to customer service, the team generated an all-encompassing image which was friendly, traditional and could set One Stop Autocentre aside from their competitors.
The team adopted a retro theme representing the ‘traditional’ side of One Stop’s customer service approach and integrated a colour scheme which was approachable and visually stimulating. Using modernised vintage icons, the team created a brand that encapsulated the community dream of one to one service for all customers!
The American dream had now become the ‘community dream’ for One Stop Autocentre!