On Tap Water Coolers, established in 2004 by Carl Rogers, is a family-owned business and one of the UK’s leading suppliers of bottled and plumbed-in water coolers, hot water boilers, and coffee machines. Known for their high-quality products and outstanding customer service, they’ve grown steadily with a reputation for innovative equipment and a commitment to excellence.
After 10 years, their existing website was outdated, causing a drop in sales and inquiries. The design no longer reflected their professionalism, and their Google ranking was slipping, while competitors were launching more modern websites. On Tap Water Coolers needed a refreshed, SEO-friendly website that was easy to navigate and optimized for inquiries. They also sought a branding update to match their modern approach. Rak Design was selected for the project, winning the pitch due to our understanding of their needs and competitive pricing.
STATS (2019-2021/2021-2024)
We overhauled the website with a modern, responsive design, improving navigation and user experience. Clear calls to action were integrated to drive inquiries and sales, and the site was optimized for mobile performance and SEO.
We also revamped the branding to better align with On Tap Water Coolers’ values, creating a professional and updated look. To ensure long-term success, we provided training for the team to manage and update their website independently.
The new website delivered immediate results, with sales increasing shortly after launch and continuing to grow. Their SEO ranking was not only maintained but improved, driving more traffic to the site. Customer feedback was positive, praising the ease of use and modern design. The revamped branding also resonated well with their audience, reinforcing their market position. The client was highly satisfied with the website’s performance and the control they now have over their content.
Services: Magento 2 Development, Search Engine Optimisation (SEO), Web Design
“We have just had our website redesigned by Rak Design and we have been extremely pleased with the service provided. Rak Design walked us through the process with great patience and communication has been excellent from the start. The transition from our old website to the new one has been seamless and an increase in traffic and enquiries has been seen already. Many thanks Rak Design we look forward to our new working relationship over the coming years!”