Adobe has announced new features for its Experience Cloud package growing on the acquisitions of Magento and Omniture. The aim is to offer retailers more tools for ‘experience-driven’ commerce. The recent updates plan to embed Adobes AI & learning technology, Sensei. This would be implemented across all platforms to automate and analyse customer experiences.
Adobe is now making PWA (Progressive Web Applications) available to their Magento customers. This will help merchants to build stores that perform with a web-app like an experience.
“Mobile is old news in a way but there’s a renewed urgency on improving them,” said Peter Sheldon, senior director of strategy for Adobe Commerce. “For many years we’ve provided a reference responsive storefront, and 100 percent of sites are built with that. We are going to see over the next three to five years a transition away from responsive sites too much faster PWA sites. They are the future of the web.”
Sheldon said merchants are able to use PWA’s to create smoother payments. Issue push notification to boost traffic and conversion rates at a fraction of the cost.
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