With smart phones and tablets enabling access to the internet at any place, any time, a significant proportion of websites are now accessed from mobile devices. So why are these changing patterns of internet access important for web design? Read on to find out the facts…
According to the Cisco Visual Networking Index, internet traffic from mobile devices grew 70% in 2012. In the UK nearly a third of page views now come from mobiles or tablets, while retail shopping on sites such as Amazon has increased by over 80%. And, in 2014, mobile internet access is set to overtake fixed access, meaning more people than ever before will be viewing your website from mobile devices.
With higher proportions of traffic coming from mobile sources such as smartphones and tablets, web design is having to adapt to these devices. You probably know yourself how and unreadable some websites can be on a mobile device. So what do you do when you’re trying to find a product or service on the go using your smartphone and the website simply returns unmanageable data? You find an alternative, user-friendly competitor website with the product or information that you need.
For example… you’re commuting to work and you’re trying to find that perfect piece of oak furniture to complete your living room that you simply haven’t had time to search for at home. With your smartphone you have the breadth of the internet at your fingertips, even on the train. When you click onto an oak furniture website you want to see something user-friendly so that you can easily browse and purchase from your phone if necessary. You want to see something like this….
Faced with fast changing purchasing patterns, companies must learn to adapt their sales approach. So your business is online – great. Now you need to make sure that your website is benefiting from responsive web design. This is simply ensuring that your site layout is different, and appropriate to each device from which your website might be accessed. This will ensure that users stay on your page, exposing your product to a greater audience, whether they are accessing it from their PC, tablet, smartphone, or whatever else the future has to bring.
Responsive web design should be a key part of any website today, as much so as SEO, ensuring that your pages can be accessed by as many people as possible, wherever they are. If you would like a free evaluation of how responsive your website is, you are welcome to get in touch.