The Result
The project brought TLC Sport’s previously disconnected branding and marketing together under one clear and recognisable identity.
The new website, printed materials and digital communications presented the business with greater consistency and confidence, while making the product range easier for customers to understand and purchase.
During the first year, online sales increased by 22%, average session duration rose by 12%, average time spent on individual pages increased by 69%, and the eCommerce conversion rate improved by 12%.
The client particularly valued the personal approach behind the project, explaining that “Rakesh took the time to understand the company and our needs.” They also praised the team’s professionalism, dedication and commitment to meeting a demanding launch deadline.
Most importantly, the new identity gave TLC Sport a flexible and inclusive brand that could continue to evolve across future clothing collections, campaigns and international markets.