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Custom Cage: Website Design Proposal

Custom Cage: Website Design Proposal

Web design


Custom Cage, a leading provider of roll cages for professional motorsport teams and OEM clients, sought to revamp their online presence to reflect the dynamic nature of the car racing industry. With advancements in technology and a focus on precision manufacturing, Custom Cage aimed to showcase their products and services in an engaging and user-friendly manner through a new website design.


The existing Custom Cage website lacked the excitement and user-friendly experience necessary to capture the essence of the car racing industry. It failed to effectively highlight product details and provide a seamless browsing experience for users. Custom Cage needed a website that not only reflected their brand identity but also showcased their precision-engineered roll cages in a visually captivating manner while facilitating easy navigation and product discovery.


To address Custom Cage’s requirements, we developed a tailored approach to design and develop a dynamic website that resonated with the excitement and precision of the car racing industry:

  1. Client Consultation and Design Direction: We conducted detailed consultations with Custom Cage to understand their brand values, target audience, and design preferences. Taking inspiration from their provided design references and desired “look and feel,” we conceptualized a design direction that reflected the excitement and precision of motorsport.
  2. User-Friendly Product Pages: Our team focused on creating product pages that effectively showcased Custom Cage’s roll cages, providing comprehensive details in a user-friendly format. We implemented intuitive navigation and filtering options to allow users to explore similar products and make informed decisions.
  3. Distinctive Brand Feel: Custom Cage required a design that stood out and conveyed their brand identity effectively. We incorporated bold and exciting elements such as racing cars, chequered flags, and racing track motifs to evoke the thrill of motorsport. Additionally, we utilized a distinctive black and orange color scheme to reinforce the brand’s visual identity.
  4. Visual Elements for Speed and Movement: To enhance the dynamic nature of the website, we incorporated angled shapes and images of racing cars on the move. These visual elements were strategically placed to convey a sense of speed and movement, capturing the excitement of motorsport and aligning with Custom Cage’s brand positioning.
  5. Responsive and User-Friendly Design: Recognizing the importance of accessibility across devices, we ensured that the website design was responsive and optimized for seamless viewing on desktops, tablets, and mobile devices. This approach enhanced the overall user experience and accessibility of Custom Cage’s website.


In conclusion, our collaborative efforts with Custom Cage resulted in the creation of a dynamic website that effectively captured the excitement and precision of the car racing industry. By incorporating user-friendly design elements, showcasing product details comprehensively, and emphasizing the brand’s distinctive identity, we delivered a website that not only met but exceeded the client’s expectations, enhancing their online presence and facilitating customer engagement.

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