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Arthur Knight

Arthur Knight

Advertising, Branding & Creative, Web Design

Brand Identity and New Magento eCommerce Website

The Client

Arthur Knight is a family-run Northamptonshire footwear business with roots dating back to 1910.

The company originally manufactured gentlemen’s handmade, Goodyear-welted leather shoes before evolving into an online retailer and official stockist of leading designer footwear brands.

Today, Arthur Knight offers an extensive collection of men’s, women’s and children’s footwear from brands including Jeffery West, Barbour, Panama Jack, Tommy Hilfiger and Oliver Sweeney, with orders delivered to customers throughout the UK and overseas.

Evolving a High-end Brand

As Arthur Knight moved from traditional shoe manufacturing towards selling premium designer footwear, its existing identity and website no longer reflected the direction of the business.

The company needed a more distinctive brand that would appeal to its style-conscious customers while still recognising its long history within the footwear industry.

The website also had to manage a catalogue of more than 6,000 products and make it easier for customers to browse different brands, styles, colours and sizes.

Alongside the visual transformation, Arthur Knight needed to move its existing eCommerce website onto the latest Magento platform, creating a more secure, reliable and flexible foundation for future growth.

Launch live site
Services provided for this project:
Advertising Branding & Creative Web Design
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Stats

STATS (2018-2019/2019-2020)

  • 35
    0Revenue by
  • 51
    0Audience Increased by
  • 61
    0Organic Search Up by
  • 144
    0Goal Completions Up by

Branding

We created a refined new identity that brought together Arthur Knight’s heritage and its position as a premium footwear retailer.

The knight on horseback gives the brand a strong and memorable symbol, while the classic navy and white colour palette creates a confident, timeless appearance.

Supporting shield, monogram and pattern elements were developed to give the identity greater flexibility. These were applied across stationery, packaging, shoe boxes, tissue paper, swing tags and other customer touchpoints.

The result is a consistent identity that feels established and dependable while giving the brand a more distinctive presence within the designer footwear market.

branding_right

Website Design & Development

We redesigned the Arthur Knight website to make its large product collection feel clearer, more visual and easier to explore.

Navigation was reorganised around men’s, women’s and children’s footwear, with additional routes for brands, styles, new arrivals and special offers. Product filtering allows customers to narrow the collection by details such as size, helping them reach suitable products more quickly.

Clear product pages bring together strong imagery, descriptions, available sizes, prices and purchasing options without making the experience feel crowded.

The responsive design also makes it easier for customers to browse and purchase across desktop computers, tablets and mobile phones, whether ordering from the UK or overseas.

Magento Development

We migrated the existing website to the latest Magento platform, creating a stronger and more dependable eCommerce system for the business.

The platform was carefully developed to manage thousands of products, different brands, changing stock levels and seasonal collections while keeping the customer journey straightforward.

It also gives the Arthur Knight team the flexibility to manage products, update content, introduce new brands and run special offers as the collection continues to evolve.

Rak Design continues to provide long-term technical support and maintenance, helping the website remain secure, reliable and ready for ongoing improvements.

The Result

The new branding and Magento website gave Arthur Knight a more confident and polished presence that better reflected the quality of its footwear and the heritage behind the business.

Customers could browse the extensive collection more easily, find products suited to their size and style, and enjoy a smoother experience across mobile and desktop devices.

Between 2018–19 and 2019–20, the business recorded a 35% increase in revenue, a 51% increase in website audience and a 61% rise in organic search traffic. Online goal completions also increased by 144%.

The project created a stronger foundation for continued online growth while giving Arthur Knight the reliable, ongoing support needed to keep moving forward.

Testimonials

What the client said about this project

Arthur Knight
14 October 2021

Rak Design took on our challenging project to move our old website to the latest Magento platform. They were professional and highly efficient from the very beginning and we quickly gained confidence in their design, build & website development skills. We recently launched our new & upgraded ecommerce site and continue to receive the full support from the team. Too often, web design companies bring clients on board and soon abandon with Rak Design! We look forward to building the business together and moving upwards to the next level. From all of us at Arthur Knight, we thank you.

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