They allow you to see your website through the eyes of your visitors. Let’s say, you have an online shop and you want to see what your customers see. Where they click and which products get their attention. You can start tracking the visitors and see what they are doing on the website. How long they spend, where they click, which pages they browse and what contents they see.
This can be advantageous in many ways. It can be used as a tool to enhance the user experience, improve the quality of the support that you can provide. Complement your traditional analytics tool by giving you a more qualitative perspective of how visitors are using your website. Will be a quite valuable marketing resource that will boost your sales and get your conversion rate to skyrocket!
For instance, it also improves your user experience, facilitates the detection of problems on the website and finds out what to improve. This will make your website more appealing to the public and bring a major positive impact on your business.
Recently one of our clients noticed a slight drop in sales. For example, through our monitoring system, we could track the funnelling process and see where it had broken and then resolve the issue. This has allowed us to fine tune everything to get optimum results.
If you’re interested and looking to work with a reliable, efficient and proactive team, we welcome you to get in touch or call 01933 678 522.