The importance of branding for your company pt.2

Generates referrals

Great branding not only entices loyalty from customers. But gives them an incentive to share and promote to people they know and interact with daily!

People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love.

A solid brand is critical in generating referrals or online traffic.

Consistency & reliability

A strong brand is often perceived as “shortcuts” in consumers’ purchase decision process. A consistent and clear offering together with a positive brand experience puts the customer at ease. As they know exactly what to expect each time they engage with the brand.

Great employees!

Successful branding can also have a dramatic impact on running your business.  Employer branding is therefore crucial in communicating your culture, values and employee sustainability. Effectively raising the profile through reputable marketing and generating interest in a company. Which is consequently favoured to work for and can be seen to value their employees.

It helps your audience understand the “why I should work for you” in a way that showcases your company as a great place to work for.

Leading recruitment agency, Glassdoor, revealed that 86% of participants would consider leaving their current role if another employer had a fantastic reputation and offered them a role. 69% said they would decline the role if the company had a poor reputation.

Your employer brand gives you the opportunity to position yourselves above your competitors.

Brand development takes time

Building blocks for stakeholders

Branding strategies are not only created to increase the number of customers of a business or to attract top quality talent. Branding also helps companies shape their reputation and attract a variety of stakeholders including customers and employees, investors, business partners, providers, opinion leaders, and suppliers.

Company unity

To build a successful brand everyone needs to be on board.  From the CEO to the shop floor worker, everyone needs to believe in the same vision and the same purpose.  It is this drive that will also drive your business to success.

If you have employees who really understand and believe in what they’re doing and why they’re doing it, their drive will come through to your customers. Therefore, it is vital to have a defined branding strategy and more importantly, clear and concise branding guidelines, that will reflect the brand’s purpose, values, strategy and communication codes and can be shared with every member of your company.

Your branding strategy tells your staff how to act, how to win, and how to meet your company’s goals.

Growth through successful branding

A valuable brand helps to develop a profitable business.  Through defining a clear and concise branding strategy, you can adapt to current trends, audience demands and competition changes.  As well as allowing you to keep your loyal customer base, your brand strategy should also allow you to target and attract new customers.

No longer a luxury but your only investment to success!

Growing your brand

To summarise:

Put simply, branding is an investment worth having!

 The best branding is built on a strong idea and by maintaining and expanding the brand, it is the door to increased visibility and ascertaining a successful position in your industry!

When will you invest in brand development?

If you need assistance with your brand, from creating your initial brand strategy to creating a solid brand that will set you apart from your competitors, get in touch with a member of our team today and we would love to help you identify and share your story!

Rak Design (UK) Ltd are a creative graphic design & web design agency, based in Northamptonshire, delivering website design and development, digital marketing and corporate branding services that drive tangible and measurable results for your business.  If you have would like to see our branding work and are interested please do not hesitate to call the team on 01933 678 522 or complete our online contact form and we’d be happy to help.