Top 10 Free Best SEO Tools to Optimize Your Website in 2023

Search engine optimization (SEO) is an important aspect of online marketing. To improve your website’s ranking on search engine results pages, you need to have access to the best free SEO tools available. In this article, we will showcase the top 10 free best SEO tools.

1. Google Analytics

Google Analytics is one of the most powerful and widely used free web analytics tools. It provides comprehensive insights into your website traffic and user behavior. With this tool, you can monitor the number of visitors to your site, where they are coming from, how long they stay, and much more. This information is invaluable in making informed decisions about how to optimize your site for better performance.
Google Analytics

2. Google Search Console

Google Search Console is a free tool that allows you to monitor your website’s performance on Google search results pages. It provides insights into how your website is performing, identifies any issues, and helps you to make improvements to your site’s visibility.
Google Search Console

3. Ahrefs Backlink Checker

Ahrefs Backlink Checker is a powerful free tool that allows you to analyze the backlinks to your website. Backlinks are critical in determining your website’s ranking on search engine results pages. With this tool, you can identify which sites are linking to your site and analyze the quality of those links.
Ahrefs Backlink Checker

4. Moz Link Explorer

Moz Link Explorer is another free backlink analysis tool that provides detailed information about the quality of the links to your website. With this tool, you can analyze the domain authority and page authority of the sites that are linking to your site.
Moz Link Explorer

5. Google Keyword Planner

Google Keyword Planner is a free tool that helps you to research keywords for your website. By using this tool, you can identify the most relevant keywords for your business and optimize your content accordingly.
Google Keyword Planner

6. SEMrush

SEMrush is a free all-in-one SEO tool that provides comprehensive insights into the performance of your website and your competitors’ websites. It allows you to monitor your site’s ranking on search engine results pages, identify potential issues, and make improvements to your site’s performance.
Semrush.com

7. Yoast SEO

Yoast SEO is a free WordPress plugin that offers a wide range of SEO features, including on-page optimization, XML sitemap creation, and social media integration. It is one of the most popular SEO plugins for WordPress and is easy to use even for beginners.

8. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a free website crawling tool that helps you identify issues that may affect your website’s performance on search engine results pages. With this tool, you can analyze your site’s structure, including broken links, duplicate content, and missing metadata.

9. Answer The Public

Answer The Public is a free keyword research tool that provides insights into the questions and queries people are searching for online. With this tool, you can identify the topics and keywords that are most relevant to your business and optimize your content accordingly.

10. Google PageSpeed Insights

Google PageSpeed Insights is a free tool that allows you to test your website’s performance on mobile and desktop devices. It provides insights into the speed and usability of your site, including suggestions for improvement.

In conclusion, these top 10 free best SEO tools can help you optimize your website for better performance on search engine results pages. By using these tools, you can identify potential issues, improve your site’s structure and content, and ultimately improve your site’s ranking.