General enquiry
SP Law Solicitors

SP Law Solicitors

Logo Design, Web design

THE CLIENT

SP Law is a Northamptonshire based Solicitors company specialising in all areas of Law and offering comprehensive legal support to the local community.

THE WEB SITE

  • The existing web site was looking tired, so needed a fresh new modern look and feel.
  • The new web site needed to be user friendly to ALL age groups.
  • The old web site was very sector specific, so it was important that the new site have a much wider appeal, offering help to all types of businesses and individuals.
  • It was asked if the new web site could be less formal and more friendly and approachable.
  • There was a real need for the new web site to be trustworthy to reassure clients that they would be in safe hands.
  • The old web site did not have a Q+A section and so the practices received a very high call rate for simple to answer questions, which was very time consuming.
  • Improve the SEO.
Launch live site
Stats

PROJECT IN NUMBERS

  • 0Leads up by
  • 0Ranking up by
  • 0Bounce rate dropped by

THE RESULT

  • The new SP Law web site is clean, elegant and reassuring – especially for potential clients who may be experiencing trauma, loss, anger, sadness etc.
  • It is simple, modern and very user friendly, making it very easy for people to find the areas of law they may need help with.
  • It is clear, and easy to read but very informative if you are unsure about what any legal process may involve. A specific Q+A section was created, which has hugely increased the site traffic and reduced the number of calls to the practice.
  • With lots of options to get in touch, you can see the people at SP Law that you would be dealing with which makes them real people and part of the community.
  • The corporate photography gives the site gravitas and enhances the professionalism of the site. The photography was done by Rak Design and so is bespoke to SP Law as opposed to using library images. Again, improves the trust level of the web site.
  • Since the new site was launched there has been a huge increase in enquiries online and the SEO positioning has greatly improved.
WHAT THE CLIENT SAID ABOUT THIS PROJECT

We have used Rak Design for some 11 years for website and logo design and management. Rak Design has been an invaluable support to our business and has played a big part in its growth. They are a very creative team and offers a very personal service.

SP Law
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