The importance of branding for your company pt.1

Why is branding important?

A brand goes beyond a simple logo or colour scheme.  It is the fundamental link which connects your customers to your company.  Your brand is the way your customer sees and most importantly, remembers you. It is a crucial investment for any small business or start-up to achieve impact in a competitive industry.

Branding is not an afterthought but a critical link in staying ahead of the competition.  Check out why investing is not an ‘if’ but a ‘when’ for your company:

Instant recognition

Branding helps people identify and recognize your products and your company.

Branding is more than just a name, a logo design or a strapline; it is everything that encompasses your business and helps to set you apart from competitors. It represents the different sides of your company, from the visual identity (including website, logo and colour schemes). This includes advertising and communication and all customer experiences.

People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise, it can help people feel more at ease buying products or services.

Sets you aside from competition

Great branding entices customer loyalty, setting you aside from your competitors.

That instant recognition and relationship with your brand will cement their loyalty to your products.  It doesn’t matter if it tastes different, operates in a new way, your customer will always choose you because they can relate to and are loyal to your brand. People don’t tend to have relationships with products, they’re loyalty is to the brand.

How do you stand out from similar companies around the world?

Creates emotive reactions

A good brand connects with people at an emotional level.

Effective branding represents specific values and communicates to your audience that instantly evokes an emotional reaction.  By building a solid brand, it creates trust between your company and your targeted audience offering reassurance that your products are reliable, consistent and the best on the market!

Building a brand helps to create brand loyalty enticing customers to keep coming back.

Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.

Rak Design (UK) Ltd are a creative graphic design & web design agency, based in Northamptonshire, delivering website design and development, digital marketing and corporate branding services that drive tangible and measurable results for your business.  If you have would like to see our branding work and are interested please do not hesitate to call the team on 01933 678 522 or complete our online contact form and we’d be happy to help.