Lowther Loudspeakers

Branding ,Web design

The client

Lowther Loudspeakers is a remarkable company with an equally remarkable history. Established in the 1930s by Paul Voigt, an audio-design revolutionary, the company soon developed a reputation for producing the world’s leading high-end speaker systems, delivering unmatched sound quality. Today, under new ownership, Lowther Loudspeakers are once again at the forefront of audio-technology, showcased by the world-beating EX-series drive units.

The challenge

Under new ownership, the company needed a complete brand refresh.

Part of the brief for Rak Design was to re-work the company logo. Often, it can be more challenging to re-design an established logo than to create an entirely new one. In this instance, the project was especially challenging, as the logo needed to be re-interpreted in such a way as to be effectively used as a badge on each speaker. The new logo was to have a contemporary feel, yet still retain the company’s rich sense of heritage.

The new Lowther Loudspeakers website project was similarly challenging – to create a rich, sophisticated feel that faithfully reflects the upscale values of the company.

The result

Our client is delighted with the outcome of the re-branding project. For them, the logo works perfectly and the website provides a rich combination of history, technical data and comprehensive product information. The site conveys a sense of timeless warm sophistication.