Dar Lighting site makeover

Web design

The client

Där lighting is one of the UK’s best-known designers and distributors of home lighting.

Their designers create exceptional, original lighting designs that are renowned for their individuality and innovation, bringing excitement and ambiance to any home, inside and out

The challenge

  • The company’s website was failing in a number of areas
  • The site needed a complete design overhaul, with a vastly improved user experience, especially for B2B customers.
  • The Där lighting brand needed to be better represented in almost every way, including in showcasing the products.
  • The site wasn’t SEO-friendly and was achieving wholly inadequate results for such a premium brand.

Our approach

It was clear from the start that design would be the cornerstone of this project. We started the re-design from scratch, placing the user experience at the forefront of the project.

We delivered two versions of the new website – one for B2B and one for B2C. By designing an easy-to-use site with a clean and contemporary look, we ensured that product search and selection would be simple and straightforward.

We elevated the Där lighting brand to give it much more of a premium look. This was achieved in part by using Där lighting’s own high-quality product photography.

Other enhancements included –

  • The facility to download PDF reference documents
  • A find-nearest-stockist feature
  • An improved filter for sorting listed products
  • An Add to Wishlist facility, alongside downloadable technical data sheets
  • Improved navigation

The result

The client is delighted with their new website. Its elegant, upscale feel has elevated the Där lighting brand to where it needs to be. Already, the website is enjoying more favourable positioning on the search engine results pages. Crucially, customers are benefiting, in every respect, from a much-improved user experience.

Services: Magento 2 Development, Search Engine Optimisation (SEO), Web Design

Launch live site

Stats (2017-2018/2019-2020)


Audience Increase by


Organic Search Up by


Bounce Rate Reduced by


Mobile Traffic Increased by