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Rinedata are a corporate performance management consultancy providing a focused range of consultancy services around corporate performance and data metrics for FTSE companies. Their services help their prestigious client base to achieve a faster return on investments with flexible business intelligence solutions. Rinedata are Gold Partners with SAP, world leaders in enterprise software and software related service, and winner of the SAP EMEA Excellence Award in Analytics in 2013.


Rinedata required a full corporate identity rebranding package, beginning with a logo design. The rebranding needed to reflect the company’s business intelligence data product and appeal to Rinedata’s client base of high performing white-collar companies.


Developing Rinedata’s corporate identity began with a logo to reflect business data. The final choice represents bytes of data through versatile square blocks. This flexible logo can easily be manipulated into alternative forms, conveying a range of business qualities and services whilst still linking to Rinedata’s overarching corporate identity, thus making it an ideal branding tool. Rak Design also developed a corporate video introducing Rinedata and its service, which is shown on the home page of its website.